the Past, Present & Future
By Wendy Kulpa
As recently as
five years ago, color
printing was astronomically expensive. It was difficult for most small
businesses to be able to afford full-color business cards, much less
But in a world where most prices are climbing, the cost of color printing
is dropping! This price decrease is causing color production to skyrocket,
and no surprise since it has been proven that color sells.
It has been proven that color delivers higher readership and brand-recognition
than black and white. It also gives the reader more information about
the product or idea that you are trying to sell. Imagine a picture
of a vase of flowers in black and white and the same picture in color.
While both pictures convey the same message, the color picture is
far more interesting, holding the attention of the viewer longer.
Even though the cost of color printing is dropping, the quality is
increasing dramatically. Digital color production from several years
ago was good, but frequently had stripes, color variations and was
not of a very high resolution. Current color production is nearly
But what if, even with lower prices, full-color is still out of your
league? Even one or two colors will attract attention, with a cost
just over that of black and white. Advances in printing production
have been tremendously beneficial to the small business!
Wendy Kulpa and husband Jim own Lottsburg Printing, and Inky,
the print shop dog